الفهرس 
Importance of Services
Controlling the environmental impact of transportOnly 14 pages are availabe for public view
 |  | from | 535 |  |  |
| | | from | 535 | | |
Abstract
Established Service firms acknowledge that successful radical innovations are critical to create substantial customer value by satisfying unmet needs, enhance long-term growth and the flows of idiosyncratic asset stocks that create sustainable competitive advantage. Despite these invaluable advantages, the failure rate of these costly and complex innovation initiatives is high and incremental innovation and imitation behaviour dominates most service industrise, especiallt the financial service industry. Given the importance of services and the low performance records of these peojects, il was expected that radical service innovation would be considered as a high research prioity. Unfortunately, it was not the case.