Search In this Thesis
   Search In this Thesis  
العنوان
المسؤولية المدنية الناشئة عن الإعلان :
المؤلف
صالح، دلكش صادق.
هيئة الاعداد
باحث / دلكش صادق صالح
مشرف / ثروت عبدالحميد عبدالحليم
مناقش / أبوبكر الصديق محمد عامر
مناقش / محسن عبدالحميد البيه
الموضوع
القانوني المدني. المسؤولية المدنية - قٌوانين وتشريعات. الاعلانات التجارية - قٌوانين وتشريعات. الاعلام - قٌوانين وتشريعات.
تاريخ النشر
2019.
عدد الصفحات
198 ص. ؛
اللغة
العربية
الدرجة
ماجستير
التخصص
العلوم الاجتماعية (متفرقات)
تاريخ الإجازة
1/1/2019
مكان الإجازة
جامعة المنصورة - كلية الحقوق - قسم القانون المدني.
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 198

from 198

المستخلص

Although the existence of the advertising is very old, although its beginnings were modest, but its appearance in the current situation after the emergence of radio, satellite channels and electronic press is very modern, and is considered one of the basic functions of the media, and for this has become a special and distinctive place, not without any media outlets , But imposed itself on all aspects of life, and is now one of the most important pillars of the contemporary economy, and an effective way to enlighten consumers of goods and services and their advantages, and because of their increasing importance in our daily lives you see today is hardly a place without ads of different sizes and sizes The goals, taking advantage of all the modern means of newspapers, audio and video channels and internet and mobile phone services and others.from an economic point of view, advertising is one of the most important aspects of economic activity; the production process can achieve its objectives only through the ability to successfully manage the marketing of this production, to the extent that it has become an integrated industry today with its companies and media specialized in its industry and dissemination, and has an effective contribution In the fight against unemployment by providing job opportunities within these specialized companies in the field of advertising, as well as through its impact on increasing production that need new manpower, which in turn reduces the number of unemployed, in addition to it ignites competition between producers and increases Yeh production and this in turn leads to cost reduction Subject Titles.