الفهرس | Only 14 pages are availabe for public view |
Abstract This study examines the relationship between logistics performance and customer loyalty of third-party logistics providers (3PLs) from their manufacturing customers’ perspective. It proposes a model which examines the relationship between the logistics performance index (LPI) and both customer satisfaction and customer loyalty from one side and also the relationship between organizational logistics performance (OLP) and both customer satisfaction and customer loyalty from the other side. A single cross-sectional descriptive form of research was employed. A questionnaire was used to collect data from 200 manufacturing companies. Confirmatory factor analysis (CFA) was used to test the validity of scales, and structural equation modelling (SEM) was used to test the research hypotheses. The study results support that both the logistics performance index (LPI) and the organizational logistics performance index (OLP) have a positive impact on both customer satisfaction and customer loyalty. The study results will also help third-party logistics providers (3PLs) measure their logistics performance from their manufacturing customers’ perspective. It will provide insights into the way in which third-party logistics providers (3PLs) can retain their customers in general and manufacturing customers in particular |