الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص ”This study aims to determine the impact of Store Environment on Customer Engagement through the mediating role of the Luxury Value Perceived A Field Study applied on Customers of gold and jewelry stores in Egypt. To achieve this research, a field study was conducted and applied to a sample of 384 jewelry customers to study this effect .where primary data was collected through a questionnaire prepared specifically for this purpose based on theoretical concepts and scientific studies in this regard. Data was analyzed using the structural equation building method (SEM) using the WARPPLS-8 program, and the results revealed the presence of a positive effect of Store Environment on Customer Engagement, and Store Environment also had A direct and positive impact on Luxury Value Perceived, and at the same time the Luxury Value Perceived mediates the relationship between Store Environment and Customer Engagement. These results were relied upon and linked to the results of previous studies to reach a set of theoretical conclusions and administrative recommendations. |