الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص n intermediate variable with its sub-dimensions (marketing risk tolerance, marketing creativity, exploitation of marketing opportunities, customer focus) in the relationship between strategic leadership as an independent variable with its subdimensions (strategic direction, human capital, organizational culture, ethical practices, regulatory control) and sustainable competitiveness as a dependent variable with its sub-dimensions (cost, flexibility, quality, sustainability) by applying to the health and care sector in private hospitals in Cairo governorate using a set of statistical methods to analyze the different opinions of a random sample of Employees of licensed private hospitals in Cairo governorate (human doctors, dentists, physiotherapists, administrators, nurses, technicians) to identify the type and strength of the relationship between strategic leadership and sustainable competitiveness in the presence of entrepreneurial marketing as an intermediate variable . The study relied on the ”simple random sample” sampling method to collect the necessary data for the research, by preparing a survey list and distributing it to a sample of 400 individuals from the medical and administrative staff in private hospitals licensed by the Ministry of Health in Cairo governorate, and received 360 correct lists to reflect the response rate of the individuals of the research sample, and statistical analysis was done using the SPSS Ver program.22 . This study has reached a set of results, the most important of which is that there is a direct moral correlation between the dimensions of strategic leadership, there is also a direct moral correlation between the dimensions of entrepreneurial marketing, there is also a direct moral correlation between the dimensions of sustainable competitiveness, the results also confirmed that all dimensions of strategic leadership except human capital |